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Picture of Floris Egbers

Floris Egbers

Head of Sales

I started as an SDR in 2018.
Cold calling, long Excel lists, working through company names and phone numbers.

At some point that stopped making sense to me.
Instead of hitting lists, I started focusing on timing, not volume.
Reaching out when something actually changed at a company.

A trigger. A signal.
This was before the AI burst (e.g. Clay, Claude, etc.) made it sexy.

That’s when I realized: effort wasn’t the problem, direction was.

That’s where most of my work has gone. Getting sharper on who’s actually worth going after, what counts as a real opportunity, and how to keep teams consistent without scripting everything.

I’ve spent a big part of my career building and running SDR and GTM teams, setting up GTM frameworks, and working hands-on with data enrichment and cleanup to make it actually usable. All this in close collab with Marketing, CS, RevOps.

I don’t care about doing more outreach.
I care about doing the right outreach, and doing it well.

Mainly interested in:
• GTM frameworks that hold up in practice
• Signal-based outreach
• Close collab with Marketing, Sales, CS, RevOps
• Coaching, inspiring and winning with SDR and GTM teams
• Turning data into something sales teams actually use

Already working at Virtual Vaults?

Let’s recruit together and find your next colleague.

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